A growing share of buyers never see your website — they read an AI's summary of you. GEO is how you make sure that summary is accurate, flattering, and cites you.
Generative Engine Optimization (GEO) is the practice of optimizing how your brand appears inside AI-generated answers — ChatGPT, Gemini, Perplexity, Copilot, and Google's AI Overviews. Where classic SEO fought for a blue link on a results page, GEO fights for a mention, a fair description, and a citation inside the answer itself.
Models build their picture of you from the open web, structured data, reviews, communities and your own properties. GEO is the deliberate work of strengthening the right sources, correcting the wrong ones, and tracking the result over time — per engine, per topic.
Tell Aurele the questions your buyers actually ask AI ("best CRM for startups", "is Acme secure?"). We suggest more from your category.
On a schedule, Aurele asks ChatGPT, Gemini, Perplexity, Copilot & AI Overviews — capturing mentions, position, sentiment and the sources they cite.
We classify the answers into a multi-criteria brand persona — visibility, sentiment, and dozens of qualitative axes — versus your competitors.
Strengthen the sources of truth that move the needle, correct what's wrong, and export a beautiful report your whole team will read.
The end product of all that measurement is a single, share-worthy portrait of how AI sees you — on as many criteria as your market demands.
See the live persona →Join the waitlist for early access and a free first persona report.